AI strategy & product studio  /  Atlanta

Most software gets built before anyone checks whether it is wanted.

Loopstate finds the real demand first, then builds the product with AI-native tooling. Weeks instead of quarters, at a fraction of studio cost.

Start a conversation See the work
200+Products launched
50+Startups incubated
300MConsumers reached
20 yrsShipping products
01 / Method

The loop

Four stages, run in order, then run again. Most engagements enter at stage one. Some enter at stage three, when demand is already proven and the build is the bottleneck.

01

Listen

Structured customer conversations about what people already do, not what they say they would do. The Mom Test discipline, applied to twenty or more interviews.

02

Locate

Find where the demand is authentic: the workaround people already built, the budget already being spent. Deliberate Innovation, learned at Georgia Tech's Flashpoint.

03

Build

AI-native development. A small team and an AI toolchain put working software in front of real users in weeks, early enough that what you learn can still change the roadmap.

04

Measure

Instrument the thing, watch what people actually do with it, and carry that evidence back to stage one. This is the part most projects skip.

Stage 04 returns to stage 01
02 / Engagements

Two ways in

Demand validation

2–4 weeks

Before a build budget is committed. Twenty-plus customer conversations, the situations mapped, the assumptions stress-tested, and an honest read on whether the demand is there.

You getA demand memo and a go / no-go you can take to a board or an investor.

AI-native build

6–12 weeks

A working prototype or a first version, built with AI tooling rather than a full studio team. Prototypes reach real users while there is still time to change direction.

You getWorking software, the code, and the instrumentation to see how it is used.
03 / Work

Selected engagements

Titan Motoring

Nashville  /  Specialty retail

An AI sales and operations layer built over twelve years of quote, labor and build history for a $7.5M+ vehicle customization studio.

Cost per booked install down 50 percent. Revenue per employee expanding two to three times without added headcount.

Archetype Form

Nashville  /  Manufacturing

An AI-first product engineering and manufacturing platform. Generative CAD layered over LiDAR vehicle scans compresses fabrication R&D from weeks of engineering into hours of automated model review.

Paired with a computer vision engine that verifies field installations for quality control.

Thrust Interactive

2004–2025  /  Founder & CEO

A game and engagement innovation lab plus venture studio. More than 200 product launches and 50 startups incubated, built on Game Alchemy: a research-backed method for designing measurable behavior change into play.

NIH / NIGMS SBIR Phase I and Phase II awardee, Principal Investigator 2016–2020, children's educational STEM games.

NFL  ·  NBA  ·  Mattel  ·  Coca-Cola  ·  Cartoon Network  ·  PBS Kids  ·  Nickelodeon  ·  Turner Sports  ·  Hasbro  ·  Kellogg's  ·  Children's Healthcare of Atlanta  ·  MD Anderson  ·  AT&T Foundry  ·  Emory  ·  Georgia Tech

04 / Who

Jesse Lindsley

Industrial engineer who taught himself to code, spent twenty years building games and interactive products, and now spends all of his time applying AI to real operating businesses. Loopstate is where that work lives.

2025AI Business Fellow, Perplexity
2024–25Entrepreneur in Residence & Faculty, Oneday (London)
2024–Strategy Advisor, Georgia Sports Innovation Coalition
2016–20NIH SBIR Principal Investigator, children's STEM games
2014Deliberate Innovation, Flashpoint at Georgia Tech
2012Atlanta Business Chronicle 40 Under 40
2010–14President, IGDA Atlanta
1997B.S. Industrial Engineering, Tennessee Tech
05 / Contact

Tell me what why you are trying to build.

Start with who the customer is, the narrower the better, and how you noticed the problem you want to solve for them. The first conversation is free.